Free field guide
The Franchise Agency of 2027
Marketing execution now costs effectively $0. Here is what that does to your pricing, your team and your next 90 days.
Written for agency leaders running franchise accounts, and for the in-house multi-location teams deciding whether to build or buy.
Inside the guide: Burn Media Co. and Burn Boot Camp, 400+ locations
- reclaimed in two months
- 433hoursreclaimed in two months
- launched across 200 locations
- 578campaignslaunched across 200 locations
- shipped by the same headcount
- 2,636adsshipped by the same headcount
- per campaign build, down from an hour
- 15minutesper campaign build, down from an hour
What is inside
Five chapters, written for people who have already read a dozen AI ebooks
- 01
The $0 Execution Economy
Why the cost of producing the work collapsed, and what that does to a rate card built on billable hours.
- 02
The New Service Menu
What you sell once execution is no longer the product. Governance, stack architecture and GEO, priced as outcomes.
- 03
Real Results, Not Projections
How one agency reclaimed 433 hours in two months running paid media across 200 franchise locations, with no new hires.
- 04
The AI-Readiness Scorecard
A five-part self-assessment across data, channels, localization, guardrails and team fluency. Score it in ten minutes.
- 05
The 90-Day Playbook
Prove value, add guardrails, then reprice. A staged plan in that order, because doing it in any other one loses the client.
The agencies repricing first are the ones keeping the account
Read the full field guide, score your own team against the readiness worksheet, and start the 90 days.