Instagram is still the most important social media platform for creative storytelling, business expansion, and personal branding. With 2024 bringing new features and trends, the methods for increasing your Instagram presence have changed. Now, let's explore some new techniques for growing your Instagram following.

To succeed on any social media platform, prioritize new features and create engaging content. In 2024, this will still ring true to Instagram's algorithm. Instagram has hinted at new features and product highlights, such as Threads and Close Friends feed, as they prioritize users to grow a community. Quality and engaging content is crucial to growing and connecting to your audience. You may greatly expand the audience for your material by crafting posts that interest readers and start conversations.

With Instagram's most recent feature of posting content to a feed post to just your Close Friends. This creative strategy allows users to serve a larger audience while creating a more exclusive, more minor group. More comprehensive content can be displayed on the public profile, while more intimate and private conversations can occur on the Close Friends profile. This dual system builds a sense of exclusivity and belonging among your most engaged followers possible, which is highly beneficial for community building.

While incorporating a strategy for any new features or updates in the coming year, it will still be crucial for you to continue creating engaging content for Instagram Stories, Notes, Reels, and feed posts. Each feature has its own algorithm within the umbrella of Instagram’s algorithm. So, maintaining consistency throughout is valuable to your growth and will be rewarding in the long run. And if you’re not using the full potential of these main features, then the time to do so is now.

Planning partnerships, collaborations, and cross-promoting with other accounts, such as influencers and businesses, can greatly increase your profile’s reach. Find influencers and brands that align with you or your brand's values. This will foster the current community you formed while also bringing attention to your profile from the cross-promoter's profile. Furthermore, by routinely examining your performance with Instagram Insights, you may improve your audience comprehension and adjust your content strategy in light of factual information.

Keeping a regular posting schedule helps to keep your audience interested. Scheduling software can maintain your profile's relevance and appeal by keeping up with social media trends and making necessary content adaptations. But above all these tactics, genuineness must be the mainstay of your Instagram presence. Sincere content has a profound emotional impact on viewers, building rapport and enduring interest.

In 2024, increasing your Instagram following will require you to take advantage of the platform's features, comprehend its algorithm, and interact with your audience in a genuine way. By adopting the new feature launches and updates, producing and refining your content, and continuing sincere conversations, you will grow your following and establish a community that connects with your business or personal story.