Microsoft Ads for Every Location.
Run Search and Performance Max campaigns across Bing and the Microsoft network, with a budget for every location.
How it works
One Playbook, Every Location.
Your brand team connects one manager account and builds the playbook. Each location runs in its own ad account.
01 / Connect
Connect Your Manager Account.
Link one Microsoft Advertising manager account for the brand. Each location is tied to its own ad account under it.
02 / Build
Build the Playbook Once.
Write responsive search ads, keywords, and negative keywords. Keywords and ad text fill in each location's city.
03 / Launch
Locations Opt In.
Each location opts in with a daily budget for each campaign type.
What you get
Microsoft Ads, Built for Brands With Many Locations.
Search and Performance Max.
Run responsive search ads and Performance Max campaigns from the same playbook.
Reach Beyond Bing.
Ads serve across Bing, Edge, MSN, Outlook, Yahoo, and the Microsoft Audience Network.
Local Radius Targeting.
Each location's service area becomes the radius its campaigns target.
Budgets Your Way.
Set the daily budget centrally, or let locations choose their own up to a limit you set.
Conversion Tracking Per Location.
Set up Microsoft conversion tags and goals for each location.
Up to 20 Campaigns Per Playbook.
Group everything a launch needs into one playbook, with daily reporting in the Command Center.
See Microsoft Ads in Flamel.
Bring your locations. We will walk you through how it works for your brand.